| 1. | AdOutlet | An AdOutlet refers to a pay-per-click search engine, comparison shopping search engine or paid-inclusion search engine. |
| 2. | Add URL | Every search engine has an add url page. Some Seo companies have add url service. |
| 3. | ALT tags | used to display a short text description of an image when the pointer is hovered over it. Using keywords in ALT tags increases keyword density as seen by robots. |
| 4. | Algorithm | a statistical formula used by a search engine to rank a web page - different search engines weight differently the factors involved, keywords, links etc. |
| 5. | Anchor text | the visible (perhaps underlined) text of a link. |
| 6. | API | an application programming interface |
| 7. | ASP | ASP is a coding language that allows code to run at the server before a web page is sent to a browser. |
| 8. | Authority site | a measure of the quality (in the all-powerful opinion of the search engine company) of a given site, gauged by some combination of size, importance, relevance. A link from an authority site to your own is more valuable than just any old site. |
| 9. | Automated Submission | Automated submission is carried out by software not manually, which submits your website to a number of add-url services. |
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