Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results.
This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results.
No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
Why are backlink so important?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
How to Get Backlinks ?
The fundamental process of getting backlinks is as follows:
- Create something worthy of a link.
- Find people who might be interested in linking to you.
- Persuade those people to do precisely that.
The problem? Step #1 takes a lot of time, and skill, and knowledge of your industry.
Earning and giving backlinks
Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building.
Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don’t entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.
Just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.
This is when you reach out to other site owners, editors, or webmasters and ask them to link to your page. For this to work, you need to have a clear value proposition. That’s where link building tactics come in.
Here are a few tried and tested ones:
- Guest blogging: Offer to write a one-off post for another website.
- Broken link building: Find relevant dead links on other sites, then reach out and suggest your working link as the replacement. (You can use our broken link checker to do this.)
- The Skyscraper Technique: Find relevant content with lots of links, make something better, then ask those linking to the original to link to you instead.
- Unlinked mentions: Find unlinked mentions of your brand, then ask the author to make the mention clickable.
Learn more about these tactics and others in the video and posts below.
Why Are Backlinks Important?
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm.
What Types of Backlinks are Valuable?
Not all backlinks are created equal.
In other words, if you want to rank higher in the SERPs, focus on quality backlinks.
1. Trusted website ranks high;
Would you rather get a backlink from Harvard… or a random guy’s website? As it turns out, Google feels the same way. This concept is known as “Domain Authority”. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).
.edu, .gov, .mil websites have more important than normal websites.
2. Related Websites backlink to you
3. Back link has a rich keywords
4.Back link has do follow to you
5. Back link can send you traffic
How to check backlinks to you ?
Google Search Console gives you data about your website’s organic search traffic and overall performance. It’s free to use—just sign up for a free account and verify ownership of your website.
Once signed in, click “Links” on the sidebar.
The number below “External links” shows the total number of unique backlinks to the website.
Below this are three reports.
- Top linked pages: The most linked pages on your website.
- Top linking sites: The sites with the most backlinks to your website.
- Top linking text: The most frequently used anchors when linking to your website.